About Paul Sinacore Casting

Paul Sinacore is an expert on real people casting and ethnographic person-centered interviewing for commercial, television, film, voice-over and music videos. Paul Sinacore Casting, established April 20, 2021, is a unique brand, bringing an unparalleled personal touch, awareness and sensitivity to casting, connecting directors to talent through diversity and inclusion, fostering mutual respect and a level playing field, and protecting the best interests of clients, studios, agencies, producers, production companies, directors, and talent alike. Sinacore recently completed casting In Ice Cold Blood with Ice-T, Season 3 for Oxygen and is currently casting the classic reboot of Unsolved Mysteries for Netflix.


With 25 years of experience as an actor and an academic research background in Psychology and Anthropology (Honors Graduate, UCLA, B.A. Psychology and Anthropology) Sinacore brings his talent for personal interconnection, interpersonal communication, empathetic awareness and human sensitivity to his work as Casting Director. As an experienced visual anthropologist and ethnographer focusing on the critical issues of diversity and inclusion in an ever-changing commercial entertainment market, Sinacore has conducted thousands of personal interviews and auditions and booked an extensive list of actors for commercials, television, independent films, voice-overs and music videos. Sinacore is also a seasoned pro drummer in the rock, blues, and country music circuit.


Sinacore’s broad casting experience includes being the lead talent researcher for documentary films and commercials by Academy Award-winning directors, Errol Morris and Emmanuel “Chivo” Lubezki. Sinacore has completed extensive work with top advertising agencies for Super Bowl commercials with Apple, Nike, Facebook, Macy’s, McDonald’s, and Budweiser. Music videos include Justin Timberlake’s “Can’t Stop The Feeling!,” Beyoncé’s “Hold Up,” Madonna’s “Gun Control,” and 2019 Video Music Awards Song of The Year, Lil’ Nas X’s “Old Town Road” feat. Billy Ray Cyrus by acclaimed director Calmatic. As the direct point of contact with production companies such as Smuggler, MJZ, Anonymous Content, Biscuit Filmworks, and Iconoclast, and working closely with directors Paul Hunter, Ian Pons Jewell, Lance Acord, Peter Lang, and Mark Romanek, Sinacore’s work with Dan Bell Casting (2016-2020) helped earn Bell the 2019 Heller Award; Commercial Casting Director of the Year.

Public Speaking

Sinacore recently spoke as a panelist to UCLA Alumni Scholars, discussing the unique challenges presented while building a career within the entertainment industry. Sinacore is looking forward to working with UCLA ASC as an Executive Board Advisor and to upcoming speaking engagements with TEDx, GEEX, Hapco International Jazz & Entrepreneurship Camp, and the ArtsMidwest Conference. Sinacore is Co-Producer of “Just Checking in L.A!” with Operation Backlot, a four part series of discussion exploring post Covid-19 mental health issues, sponsored by KCAL and UCLA.

Sinacore’s diversity message is powerful; “stop talking about inclusion and include, fairly.” As a member of CSA, Sinacore hopes to serve on the CSA Equity in Entertainment Committee in order to engage in critical equality conversations and crystalize the message on diversity and inclusion, serving as a voice for change. Sinacore believes that positivity fosters positivity and that now is the time for a paradigm shift in the industry. “It’s time to get rid of the old world mentality and usher in a new forward thinking mindset that fosters inclusivity, work-life balance, happiness, and well-being.” Sinacore strives to bridge communities and foster empathy, compassion, and understanding within our ever changing industry

Microphone on a karaoke night

Affiliations (Current and Past):


Calmatic, Erroll Morris, Brian Knappmiller, Michael v. Greene, Lisa Rubisch, Skye Borgman, Paul Hunter, The Malloys, Emmanuel “Chivo” Lubezki, Alejandro González Iñárritu, Ian Pons Jewell, Peter Lang, Vincent Haycock, Lance Acord, Mark Romanek, Eliot Rausch, Chris Wilcha, Chris Sargent, AG Rojas, Ben Quinn, Nicolai Fuglsig, Alison Maclean, John Bevilacqua, Salomon Ligthelm, Marcus A. Clarke, Jim Goldblum, Clay Jeter, Don Argot, Robert M. Wise, Jessica Dimmock, We Are From L.A., et al.

Production Companies:

21 Laps Entertainment, Anonymous Content, Arts & Sciences, Asylum Entertainment, Biscuit Filmworks, Buffalo 8 Productions, Chelsea, Everyone Can Eat, Farm League, Iconoclast, Inexplicable Pictures, Knucklehead, M3 Creative, MJZ, m ss ng p eces, Moxie, Park Pictures, Picrow, Prettybird, Pulse Films, Reset Content, RSA, Serial Pictures, Smuggler, Stink Films, Superprime, Tool, et al.


Apple, Nike, ESPN, NFL, NBA, Budweiser, McDonald’s, Coca-Cola, Disney, USA Olympics, Macy’s, Google, Chipotle, Kind, Ford, Jeep, Chevy, Subaru, Lexus, Audi, BMW, MINI, Acura, Toyota, Chrysler/ Dodge, Beats, Facebook , YouTube, Pandora, Luminary, Xfinity, HP, GE, IBM Watson, Intel, Samsung, Verizon, Jack In The Box, KFC, Bonefish, Johnnie Walker, Red Stripe, Modelo, Mountain Dew, Mass Mutual Bank, Bradesco Bank, Bank of America, Woodside Energy, Adidas, Old Navy, Aldi, Best Buy, Square, USAA, Ana Japanese Airlines, Crocs, Call of Duty, Canon, Lucky Charms, Prada, Visit Mexico, Walmart, H&R Block, Turbo Tax, California Lottery, American Express, Visa, MasterCard, et al.


Lil Nas X, Justin Timberlake, Beyoncé, Madonna, Depeche Mode, Dr. Dre, Pharrell, Ice-T, et al.


Netflix, Oxygen


9441 Reverie Road
Los Angeles, CA, 91042, US

About us

Est. 2021: Los Angeles, California. A boutique casting service specializing in real people, actors, athletes, and musicians for commercials, tv, film, music videos, voice-overs, and location scouting.