About Paul Sinacore Casting

Paul Sinacore, CSA, SAG-AFTRA, Television Academy, is an expert on real people casting and ethnographic person-centered interviewing for commercial, television, film, voice-over and music videos. Paul Sinacore Casting, established in 2021, is a unique brand, bringing an unparalleled personal touch, awareness and sensitivity to casting, connecting directors to talent through diversity and inclusion, fostering mutual respect and a level playing field, and protecting the best interests of clients, studios, agencies, producers, production companies, directors, and talent alike. Sinacore casts Unsolved Mysteries for Netflix, In Ice Cold Blood for Oxygen, and Eli Roth Presents: The Legion of Exorcists for Discovery+.


With over 25 years of experience as an actor and an academic research background in Psychology and Anthropology (Honors Graduate, UCLA, B.A. Psychology and Anthropology), Sinacore brings his talent for personal interconnection, interpersonal communication, empathetic awareness, and human sensitivity to his work as a casting director. As an experienced visual anthropologist and ethnographer focusing on the critical issues of diversity and inclusion in an ever-changing commercial entertainment market, Sinacore has conducted thousands of personal interviews and booked an extensive list of actors for commercials, television, films, voice-overs and music videos. Sinacore is also a blossoming film producer and a seasoned pro drummer in the Los Angeles blues and country music circuit.


Sinacore’s broad casting experience includes working as the lead talent research interviewer for documentary films and commercials by Academy Award-winning directors, Errol Morris and Emmanuel “Chivo” Lubezki. Sinacore has completed extensive work with top advertising agencies for Super Bowl commercials with Apple, Nike, Facebook, Macy’s, McDonald’s, and Budweiser. Music videos include Justin Timberlake’s “Can’t Stop The Feeling!,” Beyoncé’s “Hold Up,” Madonna’s “Gun Control,” and 2019 Video Music Awards Song of The Year, Lil’ Nas X’s “Old Town Road” feat. Billy Ray Cyrus by acclaimed director Calmatic. As the direct point of contact with production companies such as Smuggler, MJZ, Anonymous Content, Biscuit Filmworks, and Iconoclast, and working closely with directors Paul Hunter, Ian Pons Jewell, Lance Acord, Peter Lang, and Mark Romanek. Sinacore’s work with DBCI (2016-2020) propelled the company to the 2018 nomination and 2019 Heller Award win for Commercial Casting Director of the Year.

Public Engagement

As an active member of SAG-AFTRA, and CSA, Sinacore serves on the CSA Equity in Entertainment and Commercials Committees and helps to foster solidarity in the acting community and strengthen relationships on both sides of the camera. Sinacore’s diversity message is powerful; “stop talking about inclusion and include, fairly.” Sinacore engages in critical equality conversations and seeks to crystalize the message on diversity and inclusion, serving as a voice for change. Sinacore believes that awareness and education fosters positivity, and that now is the proper time for a paradigm shift in the industry. “It’s time to change the old world mentality and usher in a new forward thinking mindset that brings forth inclusivity, work-life balance, happiness, and well-being.” Sinacore strives to bridge communities and encourages empathy, compassion, and understanding within our ever changing industry. 

Sinacore is also a UCLA Alumni Executive Board Advisor for Alumni Scholars and maintains a consistent presence in mentoring and guiding young UCLA academic scholars. Sinacore speaks at the University whenever possible. 



Emmanuel “Chivo” Lubezki, Jon James Smith, Erroll Morris, Eli Roth, Brian Knappmiller, Roberto Girault, Brian Henson, Kevin Riley, Calmatic, Michael v. Greene, Lisa Rubisch, Skye Borgman, Paul Hunter, The Malloys, Alejandro González Iñárritu, Ian Pons Jewell, Peter Lang, Vincent Haycock, Lance Acord, Mark Romanek, Eliot Rausch, Chris Wilcha, Chris Sargent, AG Rojas, Ben Quinn, Nicolai Fuglsig, Alison Maclean, John Bevilacqua, Salomon Ligthelm, Marcus A. Clarke, Jim Goldblum, Clay Jeter, Don Argot, Robert M. Wise, Jessica Dimmock, We Are From L.A., Lalo the Giant, Donald J Eichar, et al.

Production & Advertising:

Marwar Junction, Entertainment One, Two Things, The Jim Henson Company, Thorny Devil, Riley Animation, Anonymous Content, Arts & Sciences, 21 Laps Entertainment, Asylum Entertainment, Biscuit Filmworks, Buffalo 8 Productions, Chelsea, Everyone Can Eat, Farm League, Iconoclast, Inexplicable Pictures, Knucklehead, M3 Creative, MJZ, m ss ng p eces, Moxie, Park Pictures, Picrow, Prettybird, Pulse Films, Reset Content, RSA, Serial Pictures, Smuggler, Stink Films, Superprime, Tool, We On Set, In Giant We Trust, Five-Tool Player, Imagination Infinite, et al.


Apple, Nike, ESPN, NFL, NBA, Budweiser, McDonald’s, Coca-Cola, Disney, USA Olympics, Macy’s, Google, Chipotle, Kind, Ford, Jeep, Chevy, Subaru, Lexus, Audi, BMW, MINI, Acura, Toyota, Chrysler/ Dodge, Beats, Facebook , YouTube, Pandora, Luminary, Xfinity, HP, GE, IBM Watson, Intel, Samsung, Verizon, Jack In The Box, KFC, Bonefish, Johnnie Walker, Red Stripe, Modelo, Mountain Dew, Mass Mutual Bank, Bradesco Bank, Bank of America, Woodside Energy, Adidas, Old Navy, Aldi, Best Buy, Square, USAA, Ana Japanese Airlines, Crocs, Luxe Bidet, Call of Duty, Canon, Lucky Charms, Prada, Visit Mexico, Walmart, H&R Block, Turbo Tax, California Lottery, American Express, Visa, MasterCard, The North Face, et al.


Lil Nas X, Justin Timberlake, Beyoncé, Madonna, Depeche Mode, Dr. Dre, Pharrell, Ice-T, Jim Waneka, Jimmy Humilde, et al.


Netflix, Oxygen, Discovery+, Travel Channel, Hulu, Peacock, HBO Max